As far as I'm concerned, online shopping is among the best inventions ever. These days, Amazon is pretty much my general store (especially since I have an Amazon Prime account) and I go to malls so infrequently that I'm starting to remember each trip as if it were a special occasion.
Up to now, however, there was one type of clothing that women really needed to buy at a department store: bras. I'm here to tell you that things have changed thanks to the launch of True&Co.
I first read about them in late May and I was instantly intrigued by the possibilities of a bra fitting algorithm based on the fits of top brands that would allow you to order without having to measure.
Because I was in the market for some new bras anyway, I went ahead and signed up, went through their questionnaire, paid the $45 deposit, and waited for my shipment of five bras (three I chose from the selection produced by the questionnaire results, two they chose for me) to arrive.
The questions revealed that the company has done thorough analysis of the specific fit of pretty much every bra brand on the market. They asked you to really think about your own fit needs and how they could be improved upon.
The popularity of the new site meant that my order was delayed until late June, but that was fine. When the box arrived, I waited until a convenient morning and proceeded to check out what they had sent.
Just being able to try on the selections in my own bathroom rather than in a dimly-lit dressing room was a huge selling point all by itself. I made my way through the different styles, rejecting one because the fit was a little off, another because the lace was too scratchy. Two of them were pretty much perfect, albeit quite different from one another. A third was really pretty, but just a little too fancy and in a hot pink color that I would never have chosen. I almost kept it anyway, but decided to let it go back.
At $45 each, I thought the price was quite reasonable. I'd been spending $60 on my heretofore favorite style at Nordstrom and these new ones fit considerably better.
I was very impressed at every stage of the process and there is no doubt in my mind that I will be ordering from the company again. Score one more point for online retail!