Yesterday, one of my other blogs was featured in the newspaper along other local blogs.
I haven't subscribed to the paper for many years, nor do I read it online, but I found the link to the article in the morning and purchased a dead-tree copy on my way to work.
It was a nice gesture for the paper to tip its hat to the local blogging community, and I did a blog post welcoming anyone who might be stopping by after reading the article.
Total number of new commenters: 1
Apparent increase in traffic: Non-discernible
Only person who called after seeing the article: My 75-year-old dad, who will never, I repeat never, see the actual blog online due to his lack of computer skills.
I hesitate to draw sweeping conclusions from this one experience, but it certainly seems to confirm that the intersection of old media and new media is practically nil. It also seems to suggest that newspapers' efforts to bring their content online aren't having the desired effect either.
I'm curious about your media consumption habits. Where do you get your news? (Mine comes almost exclusively from Google News these days.) Do you read a daily newspaper? If so, is it paper or online? Have you ever typed in a URL you found in a newspaper or magazine?
I'll be interested to see just how many of us have left old media behind for good.