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June 24, 2004


Yvonne DiVita

Very interesting. This post works well with Ageless Marketing's post today on how the brain works in marketing. Clearly, Opti-One's marketing team wasn't using their brains when they redesigned the package...but I agree, a drop in product sales probably prompted someone to bang them on the head and put things to right.


I'm sure a homeless contact-lens wearer in a focus group somewhere suggested the box should look like all the others. Then he went off to sell his other kidney.

Keith Povall

Jane, you know your monster pumpkin ? Does it seed ? Would you like to send me one, I would try and grow a pumpkin here in England and see what we got...


Now they've discontinued it alltogether!!! I happened upon this site as I searched the web for Opti-One.

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